Varrow Engineering Group

:root {
  --color-iron: #243347;
  --color-amber: #C8772A;
  --color-slate: #5C7085;
  --color-stone: #EDE9E1;
  --color-ash: #3D4147;
  --color-chalk: #F6F4F0;
  --font-heading: 'DM Serif Display', sans-serif;
  --font-body:    'IBM Plex Sans', sans-serif;
}

{
  "client": "Varrow Engineering Group",
  "tagline": "Engineered for what endures.",
  "industry": "Structural & Civil Engineering",
  "description": "Varrow Engineering Group is a structural and civil engineering consultancy founded in 2007, serving commercial developers, municipal clients, and general contractors across the Great Lakes region. With 60+ staff across three offices, Varrow specializes in adaptive reuse, mixed-use commercial structures, and infrastructure rehabilitation \u2014 the kind of projects where the constraints are as complex as the site itself.",
  "colors": [
    {
      "name": "Iron",
      "hex": "#243347",
      "role": "primary"
    },
    {
      "name": "Amber",
      "hex": "#C8772A",
      "role": "accent"
    },
    {
      "name": "Slate",
      "hex": "#5C7085",
      "role": "secondary"
    },
    {
      "name": "Stone",
      "hex": "#EDE9E1",
      "role": "neutral-light"
    },
    {
      "name": "Ash",
      "hex": "#3D4147",
      "role": "body-text"
    },
    {
      "name": "Chalk",
      "hex": "#F6F4F0",
      "role": "background"
    }
  ],
  "fonts": {
    "heading": "DM Serif Display",
    "body": "IBM Plex Sans",
    "mono": "IBM Plex Mono"
  },
  "voice": {
    "tone": "Measured and precise \u2014 we write from the client's challenge outward, not from our credentials inward. Confident recommendations delivered without hedging or superlatives.",
    "attributes": [
      "Measured",
      "Partnership-first",
      "Precise without gatekeeping",
      "Directly confident"
    ],
    "do": [
      "Lead with outcomes and specifics: 'The redesigned connection eliminated the 6-week recertification cycle and shaved $220K from the schedule.'",
      "Name the challenge first \u2014 reference the specific site condition or constraint that makes the project complex.",
      "Use first-person plural for shared work: 'We worked with the contractor to stage the demolition in a way that protected occupied floors above.'",
      "Open proposals with the client's problem, not Varrow's credentials.",
      "Use active voice: 'Varrow will deliver preliminary drawings by March 14' \u2014 not 'preliminary drawings will be provided.'"
    ],
    "dont": [
      "Use unsubstantiated superlatives: never 'world-class', 'industry-leading', or 'best-in-class'. If you cannot cite a number or a specific outcome, cut the claim.",
      "Open a proposal with 'Varrow Engineering Group is pleased to submit...' \u2014 get to the client's problem first.",
      "Write in passive voice in proposals or case studies.",
      "Use consulting filler: ban 'holistic', 'synergies', 'seamless', and 'leverage' used as a verb.",
      "Use 'we look forward to partnering' as a standalone closer \u2014 earn that language with substance, then close."
    ]
  },
  "logo": {
    "notes": "Wordmark-primary identity. VARROW set in condensed uppercase grotesque with tight tracking. The right stroke of the V extends slightly above cap height as a sharp vertical element evoking a grade stake or survey rod. ENGINEERING GROUP appears in small caps at approximately 60% of the wordmark width, left-aligned beneath. Renders in Iron (#243347) on light grounds, reversed to Chalk (#F6F4F0) on dark. The V extension element may render in Amber (#C8772A) for emphasis contexts. No gradients, no drop shadows.",
    "assets": {
      "primary": "https://varrow.chatmybrand.com/assets/logo-primary.svg",
      "reversed": "https://varrow.chatmybrand.com/assets/logo-reversed.svg",
      "mark": "https://varrow.chatmybrand.com/assets/logo-mark.svg",
      "mark_reversed": "https://varrow.chatmybrand.com/assets/logo-mark-reversed.svg"
    }
  },
  "access": {
    "mode": "public"
  }
}