Varrow Engineering Group

Color Palette

Name	Hex	RGB	CSS Variable
Iron PRIMARY	`#243347`	`rgb(36,51,71)`	`--color-iron`
Amber ACCENT	`#C8772A`	`rgb(200,119,42)`	`--color-amber`
Slate SECONDARY	`#5C7085`	`rgb(92,112,133)`	`--color-slate`
Stone NEUTRAL-LIGHT	`#EDE9E1`	`rgb(237,233,225)`	`--color-stone`
Ash BODY-TEXT	`#3D4147`	`rgb(61,65,71)`	`--color-ash`
Chalk BACKGROUND	`#F6F4F0`	`rgb(246,244,240)`	`--color-chalk`

Typography

Heading: DM Serif Display

Body: IBM Plex Sans

Voice & Tone

Measured and precise — we write from the client's challenge outward, not from our credentials inward. Confident recommendations delivered without hedging or superlatives.

✓ Write like this

Lead with outcomes and specifics: 'The redesigned connection eliminated the 6-week recertification cycle and shaved $220K from the schedule.'
Name the challenge first — reference the specific site condition or constraint that makes the project complex.
Use first-person plural for shared work: 'We worked with the contractor to stage the demolition in a way that protected occupied floors above.'
Open proposals with the client's problem, not Varrow's credentials.
Use active voice: 'Varrow will deliver preliminary drawings by March 14' — not 'preliminary drawings will be provided.'

✗ Avoid

Use unsubstantiated superlatives: never 'world-class', 'industry-leading', or 'best-in-class'. If you cannot cite a number or a specific outcome, cut the claim.
Open a proposal with 'Varrow Engineering Group is pleased to submit...' — get to the client's problem first.
Write in passive voice in proposals or case studies.
Use consulting filler: ban 'holistic', 'synergies', 'seamless', and 'leverage' used as a verb.
Use 'we look forward to partnering' as a standalone closer — earn that language with substance, then close.

Logo Assets

primary ↓reversed ↓mark ↓mark_reversed ↓

CSS Tokens

Live URL: [slug].chatmybrand.com/tokens.css

/* Varrow Engineering Group — Brand Tokens */
/* Generated by ChatMyBrand · 2026-07-06 */

:root {
  --color-iron: #243347;
  --color-primary: #243347;
  --color-amber: #C8772A;
  --color-accent: #C8772A;
  --color-slate: #5C7085;
  --color-secondary: #5C7085;
  --color-stone: #EDE9E1;
  --color-neutral-light: #EDE9E1;
  --color-ash: #3D4147;
  --color-body-text: #3D4147;
  --color-chalk: #F6F4F0;
  --color-background: #F6F4F0;
  --font-heading: 'DM Serif Display', sans-serif;
  --font-body: 'IBM Plex Sans', sans-serif;
  --font-mono: 'IBM Plex Mono', monospace;
}